Gregory P. Nelson

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Your Character is Your Competitive Advantage

Character matters. It’s what I call soul ballast.

In sailing, ballast (weight with its corresponding stability) is created by a very heavy keel attached to the bottom of the boat. For stability in heavy winds and waters the boat must have more weight below the waterline than above the waterline.

Why does this matter? I ran across a powerful statement by AdamGrant, organizational psychologist at Wharton Business School, as he refers to the importance of leadership character in today’s world:

“As we strive to overcome a global pandemic and an economic recession, the character of leaders will matter as much as their competence. In 2021, servant leadership will be a competitive advantage, giving [those leaders] an edge in recruiting, motivating and retaining talented people.”

It’s what people cannot always see that matters more than what people can see. Character depth. Soul ballast. The leaders that prioritize personal and professional ballast are the leaders that have a loyal following at work and at home. Those that don’t, as sailors say, are recklessly courting disaster.